Food has changed a great deal in the past 50 years. We went from a country filled with small farms, milk delivered door to door, and grocery stores that contained simple, minimally processed foods. Somewhere in between then and now, we went through a fast food revolution, where speed and convenience trump quality. But a new food revolution may have started in 2001, with Eric Schlosser’s book Fast Food Nation. This was soon followed up by Marion Nestle and Michael Pollan, and movies like Food, Inc. Most recently, the First Lady has placed an emphasis upon eating fresh, organic produce and bringing families back to home cooked meals in an attempt to combat obesity.
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There was a great article on AlterNet, written by Pollan, that suggests several books about the changes in our food system, and addresses a number of issues surrounding the new food revolution. Here’s my condensed version.
- Food Made Visible: Seems kind of silly, that something we engage in three times a day hasn’t had a ton of press in the past 30 years, in the political sense at least. Shockingly, only 10% of the average American’s income is spent on food. Additionally, only thirty minutes per day for meal preparation? That’s all three meals plus clean up. It practically takes me 20 minutes just to clean up after myself after cooking dinner. If this doesn’t prove that American’s priorities are a bit skewed, I don’t know what does. A majority of the agricultural changes occurred in the 1970′s under Secretary Butz, who shifted the focus of the farm bill to subsidize only a few commodity crops (corn and soy). In turn, the prices of processed foods greatly decreased (including corn-fed meat) while that of fresh produce increased. [See: Food Subsidies]
- Food Politics: There are an increasing number of new food “movements.” Organizations are created to support changes in school lunches, the treatment of livestock, promoting sustainable agriculture, the list goes on. It now seems, that many of these individual organizations are beginning to unify into a more coherent movement. The most notable movement is bringing attention to the obesity epidemic in the United States. It is estimated that 3/4 of the US health care spending is attributed to the treatment of chronic diseases, all of which have links to diet. Michelle Obama is one of the strongest advocates for changing the food industry, from her organically grown produce to the “Let’s Move” campaign, she is making a strong statement to increase awareness of how food is produced (a shift from the food industry’s position on personal responsibility of the consumer). The newly passed health care bill may also help to add momentum to the food movement. New legislation may lead insurance companies to take a greater interest in preventing chronic diseases, as they will no longer be able to exclude anyone from coverage.
- Beyond the Barcode: Much of the new food movement stems from communities and a desire to create a new economic space that is untouched by corporations. Anyone who has ever spent time at a farmer’s market knows that much more than the sale of food occurs. It is a lively “to do,” where people know your name, music is playing and local causes are supported. In many ways, farmers markets are true representations of using dollars for votes. Buying food from a farmer’s market does not just indicate the value of the food itself, but the importance of political and ethical values behind it. It seems logical that food and farming has become a new point of interest for those disenchanted with capitalism. Meals have become a place where corporate America can be most greatly felt, between fast food chains and processed items lining the shelves of grocery stores. Yet, food can also lead us away from big corporations, and back to the earthy, rich flavors found in farmer’s markets.
For additional readings:
Everything I Want to Do Is Illegal: War Stories from the Local Food Front by Joel Salatin
All You Can Eat: How Hungry Is America? by Joel Berg
Terra Madre: Forging a New Global Network of Sustainable Food Communities by Carlo Petrini
The Taste for Civilization: Food, Politics, and Civil Society by Janet A. Flammang
What’s your stand on the new food revolution? Have you made any big changes to the way you eat or the food you purchase in the past few years?






{ 12 comments… read them below or add one }
I love the new food revolution! Having been involved in it for the past twelve years or so (starting with getting into animal rights and working on an organic farm), I am pleased that it’s finally getting closer to the (more wealthy and educated, unfortunately) mainstream. With your first point, I find it unbelievable when I hear that most Americans only spend ten percent or so of their income on food, while it’s much higher in European countries. I’m actually planning to write a post about cheap food this week, having just finished a book about immigrant labor in America.
So when’s your food book coming out???
I’d read it!! haha
Thanks for the insight.
My food habits have definitely changed in the last 3 years. I now look for foods with the shortest ingredients if I need something processed. Otherwise I’m all about clean, whole foods that I buy either from the farmers market or Whole Foods / Trader Joe’s. I also started eating for nutritional value and less for a “quick 100 calorie fix.” Michael Pollan’s books were huge influences as well as going from plain ole gluten intolerant to having Celiac.
hey girlie!!
love this post…it’s packed with great info!!
I have noticed a difference in the past year or so that AWARENESS of food is becoming a bigger trend, and I like it!!! I agree with the posting of nutritional info at fast foods, even though I don’t remember the last time I ate fast food. my habit=90%”pure”, 10%”processed”…
I hope you have a great week ahead of you!
xoxo!
This food revolution is amazing to watch. Have you been keeping up with all the news around the eggs?! It’s crazy, so sad.
I love love love love this post! I’ve read pretty much every book on food revolution type things, and if I haven’t read it, it’s on my list. I love the topic- it’s not even just about food- it’s about society, culture, economics, etc. I love the way you so succinctly put it!
I love Pollan- he always makes some great points. I know that since I’ve become more aware of what I’m putting in my body, I have started to attempt “cleaner” eating much more. I still buy processed food (no one can seperate me from my cereal), but the majority of what I eat is as close to the ground as it gets (produce section!)
Great Post! I tend to buy local whenever and buy more organically…despite the price sometimes. It makes me feel good knowing I am supporting my local growers and I feel good when I eat food that I know is good for me too!
Love this post! I think I’ve found myself trying to eat more local and organic foods lately. I think I’m closer to a point in my life when I have a little more money to spend on food and am happily spending it on food that is better for me, instead of eating out, like I see others around me doing often.
I love this. What an awesome summary — thanks!! I agree that food has definitely become more visible lately, which has helped spurred the revolution. And it’s visibility isn’t just in the everyday world — at the course I attended last week, much of the focus was on food and healthy eating. Physical activity was only a small portion of it (not that they were trying to downplay the importance of physical activity…just that food has become an increasingly important issue).
Even though I’ve considered myself a healthy eater for awhile now, reading authors like Michael Pollan and Marion Nestle really opened my eyes up to a new way of eating….and a new way of looking at food. Especially since many of the foods that are marketed as “healthy” couldn’t be further from it! I’m glad this movement is becoming more mainstream.
I love it… but I also fear for what will happen as it gets more “trendy.” We might see it loop back around and having stuff marketed as local or whatever fed or meditated over or what have you that really isn´t any better for us or anyone else, but it just pads the pockets on everyone cashing in. Who SHOULD be cashing in on this are the organic, sustainable farmers and breeders.
I am in Africa obviously, so everything is local. (Want a chicken? Pick one up and go kill it!) and it takes NOT having anything to realize how crazy our food system is in the states. Tropical fruit year round! I will never give up my bananas, but I AM commited to eating way more locally when I go home, recognizing that if we all make a couple of small changes, it really CAN change the world.
wow, thanks for the info! i love that we seem to be getting more educated about the food industry. it’s important to know what we’re putting in our bodies because – hello – they’re our bodies! i think it’s also important to note not all food at farmer’s markets is certified organic. (unfortunately.) ya gotta watch out.
(and thanks, i’ll definitely check out those books!
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